Octopus Revenue can help you to access up to 40% for business improvement projects.
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Website Performance: strategies to ensure that hotel websites are optimized to drive direct sales and maximise profits
Revenue managers can advise on appropriate strategies for a particular hotel, but it is important that the focus of the website is on improving the customer experience and reacting to evolving customer expectations.
Is it time to re-evaluate what we think we know about social media?
The number of people using their smart phone or tablet to book hotels is on the rise, a trend set to continue.
Despite the on-going challenge of rising commission costs, there are a number of Revenue Management strategies that can help generate direct bookings and side-step the dominant OTAs.
Octopus Revenue is delivering a new series of Revenue Management courses for 2015, designed at industry capability level for the hotel industry.
Revenue Management roles within hotels should be responsible for any aspect of the business which can make and lose money.
Consumers love them, hoteliers are generally wary of them and the promotional websites that push them out are completely and utterly devoted to them.
How can hotels look beyond the basic demographic approach of segmenting customers into different groups, to use more sophisticated strategies to target customers as a unique individual and not a mere constituent of a larger cohort.