Latest Articles

Get funding for business improvement initiatives and special hotel projects

Octopus Revenue can help you to access up to 40% for business improvement projects.

Continue reading...

Octopus Revenue celebrates its 1st birthday!

365 days on and we are proud to be celebrating our 1st birthday!

Continue reading...

Website Performance: strategies to ensure that hotel websites are optimized to drive direct sales and maximise profits

Revenue managers can advise on appropriate strategies for a particular hotel, but it is important that the focus of the website is on improving the customer experience and reacting to evolving customer expectations.

Continue reading...

Social Media and Hotel Revenue Management: time to reflect

Is it time to re-evaluate what we think we know about social media?

Continue reading...

Is your hotel website mobile friendly?

The number of people using their smart phone or tablet to book hotels is on the rise, a trend set to continue. 

Continue reading...

Driving direct sales through revenue management: how to compete with the OTAs

Despite the on-going challenge of rising commission costs, there are a number of Revenue Management strategies that can help generate direct bookings and side-step the dominant OTAs.

Continue reading...

Octopus Revenue delivers new industry Revenue Management Courses

Octopus Revenue is delivering a new series of Revenue Management courses for 2015, designed at industry capability level for the hotel industry.

Continue reading...

How important is hotel reputation as part of Revenue Management?

Revenue Management roles within hotels should be responsible for any aspect of the business which can make and lose money.

Continue reading...

Should flash sales be part of your hotel revenue management strategy? The pros and cons

Consumers love them, hoteliers are generally wary of them and the promotional websites that push them out are completely and utterly devoted to them.

Continue reading...

Advanced Customer Profiling and the Future of Personalisation

How can hotels look beyond the basic demographic approach of segmenting customers into different groups, to use more sophisticated strategies to target customers as a unique individual and not a mere constituent of a larger cohort.

Continue reading...
1 2 3 4