"When RBH took on the management agreements for three new hotels in late 2022, significant work was required in the background to setup new revenue management and distribution processes, tools and systems, all within a short space of time.  We engaged Sarah and her team at Octopus Revenue to support us with this work, ensuring that everything was correctly installed, mapped, and connected in order to optimise revenue delivery and ensure the broadest possible distribution network was available.  Sarah’s knowledge, experience and technical expertise in this area was invaluable support; but even more important was the attention to detail to ensure the work was done correctly and consistently across the three properties.  I would not hesitate to work with Octopus again in the future."

Chris Martin
Group Director of Revenue Management, RBH

"Working with Sarah from Octopus Revenue ensured expert support for our mutual customer in configuration, testing, troubleshooting and activation of the SynXis Central Reservations System and SynXis Booking Engine.  Sarah has a deep understanding of the systems, integrations and distribution landscape and was an integral part of the success of this project."

Tania Mitchell
Senior Implementation Manager, Sabre

"We have used Octopus Revenue in conjunction with our internal revenue team for nearly two years.  Octopus's influence has been two-fold.  Firstly, the day-to-day management of our rates, their analysis, recommendations, and actions that are always made with the best of interests of the business.  Secondly, they provided us with an audit of existing systems, and as a result, we were able to streamline our revenue function, cutting down on data entry time which enabled us to focus more on generating more revenue.  The support given also extended to the mentoring and professional development of our existing Revenue Manager.  Sarah and her team at Octopus Revenue have a wealth of experience and knowledge that has assisted greatly in developing our team and driving our business forward.

I would not hesitate in recommending Octopus Revenue to other hospitality businesses."

Jonathan Butterworth
Group Operations Director, Lavender Hotels

“I have worked with Sarah on several hotel turnaround projects over the past 4 years in various locations in and around the UK.  Sarah is always quick to demonstrate a sound knowledge and understanding of local markets and thus can implement a number of successful revenue management strategies which help to produce tangible growths in rooms yield.  As a direct result of both the input and output, I would have absolutely no hesitation in recommending Sarah and Octopus Revenue for similar projects in the future, and I always look forward to working with Sarah as and when the opportunity arises.’’

Mike Rothwell
Director of Advisory, Bespoke Hotels

The Ability Group engaged Sarah Thompson and Octopus Revenue to support our Brand led revenue management function across a selection of properties within our portfolio, with the specific brief to challenge the brand revenue team with an owners perspective on revenue management.  Sarah took this brief on and we were impressed with her coherent debating and persuasiveness to achieve the best solutions for the business.  We found Sarah to be very knowledgeable in her field of hotel revenue management and she brought an impartial and independent viewpoint to the team. We would have no hesitation in working with Sarah again in the future, should the opportunity arise.

Martyn Giles
Head of Asset Management, The Ability Group

"Sarah feels like an extended member of our team, since our first meeting she has been a real pleasure to work with providing valuable insight and guidance from occupancy right through to market trends, all of which has had a positive impact on opportunity and revenue. Sarah’s knowledge and experience is second to none, she is  straightforward, extremely helpful, very responsive and fun! We love that she is also keen in teaching people how to fish as she upskills every step of the way."

Elaine Sherlock
Head of HR & People Development, Ingliston Country Club & Hotel

"Hetherley Asset Management Ltd engaged Sarah Thompson and Octopus Revenue to deploy a revenue management platform into the Holiday Inn Express at Strathclyde Park immediately post acquisition and during a period of refurbishment. Sarah understood the brief immediately, setup systems and communications to enable a swift implementation of the platform and engaged with the Hotel Manager to drive through the strategy. This was a success. Dynamic rate management achieved our objectives during a very difficult trading period and Sarah’s efficiency and professionalism was instrumental in this outcome. We would highly recommend Sarah and Octopus Revenue."

Julian Tee
Director, Hetherley Capital Partners

“When it comes to Revenue Management there are lots of commentators that talk a good game, but Sarah and Octopus Revenue helped make it happen. Opening new avenues for business and systems to ensure all potential revenue streams were explored. Hotel La Tour has grown from strength to strength and now consistently achieves and exceeds its targets.” 

Jane Riley
Operations Director, Hotel La Tour LTD

"I have worked with Sarah on various training projects and found her to be creative, innovative, hard-working and expert in her field. Sarah is an entrepreneur of the highest calibre and determined to bring success to whoever she works for. She is an all round nice person and I hope that I will have the opportunity to work with her again."

Keith Emery MIH MBII
Empact Management & Training Services

“Sarah’s technical ability is unquestionable, she is a true expert in her field of hotel revenue management.  Sarah knows what works and what doesn’t, and without doubt, can apply her experience to support hotel managers and hotel owners with either their existing or new technology options, to ensure that they are working up to full capacity, exploring all available revenue generating opportunities."

Graham Auld
Technical Director, Entirely Online Ltd.

“I have worked with Sarah on various projects, across the previous 10 years.  Sarah can adapt to different markets and environments, and her knowledge and depth is so valuable.  More importantly, she can build trust and relationships with key stakeholders as an external partner.  I am grateful for her support and she has been a real asset working with different business scenarios in growing the revenue focus.  Thank you so much!”

Stacey Fleming
Hotel Director (Scotland), The Hotel Management Company

"Sarah is a forward thinking, creative revenue manager, who is not afraid to challenge any obstacles in her path.   A talented individual who is an asset to any hotel team."

Neal Holloway
General Manager, Radisson Blu Hotel London Stansted Airport

“Sarah is invaluable to your business if you are looking for a practical, down to earth approach to revenue management. Her easy going, yet professional manner, ensures she is able to tailor her courses or training to any business level. I am more than happy to recommend her.”

Susan Valentine
Sales & Marketing Director, Portland Hotels

“I worked with Sarah for several years and her expertise as revenue manager was second to none.  She has passed onto me a wealth of knowledge that has allowed me to be able to create such a strong position in my present market.  I would not hesitate in recommending Sarah to any hotel requiring revenue management support & training.”

Dennis Gumke
General Manager, Noble Inn, Minot, ND

“As a small independent hotel owner in a competitive environment, it makes good business sense for us to outsource areas such as revenue management, as we benefit from an excellent and cost effective service that provides our business with a clear tangible growth, year after year.  I would have no hesitation in recommending Sarah and the team at Octopus Revenue."

Tracy Walker
Hotel Owner, Beamish Park Hotel

"Octopus Revenue arranged a bespoke Excel training course for our hotel. This was pitched at the right level required, given the mix of skill set attending from a broad range of operational departments.  The course was delivered in a professional and accessible way with plenty of relevant hotel specific examples to help us all relay these new-found skills back to our day to day environment.  I would definately have no hesitation in partnering with Octopus Revenue again in the future."

Daragh O'Hare
Human Resource Manager, Norton House Hotel & Spa

Sarah and her team were a huge support to our business pre and post COVID lockdown, with the support of the team at Octopus we have grown both rate and occupancy year on year.

William Inglis
General Manager, Thainstone House Hotel

"I worked with Sarah on projects when she first started her business, and it was great knowing that you could really rely on her industry knowledge, hard work and sense of determination to see things through, which is critical when you run your own business. Sarah is still someone I trust and turn to if I need help or extra resource."

Ally Northfield
Managing Director at Revenue By Design Ltd

Some of our customers, both past and present

Valor Hospitality Partners The Ability Group Crerar Hotels Hotel La Tour Ingliston Country Club & Hotel Assured Hotels RBH Kingsmill Hotel Dalmahoy Hotel & Country Club