Latest Articles

Do you know your OTA from your CTA?

Baffled by all the jargon that revenue managers seem so fluent in?  Here's our easy-to-understand A-Z glossary of revenue management terms to explain everything from ADR to Yield.

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Are you keeping up with the competition?

The hospitality industry is fast-paced so your hotel revenue management strategy must be informed, dynamic and responsive and keeping tabs on your competitors is an essential element of this.

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Revenue Management and the Digital Revolution

In a fast-changing world, revenue managers must constantly reappraise their skills in order to adapt to evolving commercial environments.

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Top 5 reasons your hotel needs Revenue Management

Running a hospitality business is tough, making sure your hotel is running smoothly whilst the table cloths remain white can be a major challenge if you haven’t got the time or skills to look at revenue analysis properly. Below you will find the top 5 reasons any hotel should use revenue management solutions within their business model.

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Advanced Customer Profiling and the Future of Personalisation

How can hotels look beyond the basic demographic approach of segmenting customers into different groups, to use more sophisticated strategies to target customers as a unique individual and not a mere constituent of a larger cohort.

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How to compete with online travel agents

Competing may feel daunting, but there are various tactics that can help you side-step the OTAs and generate direct bookings.

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It’s not what you know, but who you know…

Networking, like it or loathe it, remains a great way to build and establish trusted relationships.  Here's our top 3 reasons to join in

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Data responsibility and customer profiling

In a new era of data responsibility, Hotel Revenue Managers need to ensure they have compliant and purposeful strategies for data capture and customer profiling

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Hey Siri, how will the rise of the digital assistant impact how customers search for a hotel.

How will browsing without a screen influence the way customers search for and book hotels, and what does this mean for hotel revenue management.

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Your hotel reputation matters

It’s been proven that over recent years that more and more travellers make their booking decisions based largely on a hotel’s online reputation by checking reviews and hotel websites. Unsurprisingly, positive reviews will influence potential customers considering booking your hotel while negative reviews certainly can tarnish your reputation.

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