It’s been proven that over recent years that more and more travellers make their booking decisions based largely on a hotel’s online reputation by checking reviews and hotel websites. Unsurprisingly, positive reviews will influence potential customers considering booking your hotel while negative reviews certainly can tarnish your reputation.
The hospitality industry has evolved at a remarkable pace, proving to be thriving and very competitive – and is set to continue. It’s an exciting time to be a part of such a fast-moving industry and you’ll benefit from understanding and taking advantage of the new trends that are shaping it.
Competing may feel daunting, but there are various tactics that can help you side-step the OTAs and generate direct bookings.
In a fast-changing world, revenue managers must constantly reappraise their skills in order to adapt to evolving commercial environments.
How will browsing without a screen influence the way customers search for and book hotels, and what does this mean for hotel revenue management.
With the recent investigation launched by the Competition and Markets Authority into the misleading selling practices of OTAs - are the tables about to turn?
How can hotels look beyond the basic demographic approach of segmenting customers into different groups, to use more sophisticated strategies to target customers as a unique individual and not a mere constituent of a larger cohort.
Running a hospitality business is tough, making sure your hotel is running smoothly whilst the table cloths remain white can be a major challenge if you haven’t got the time or skills to look at revenue analysis properly. Below you will find the top 5 reasons any hotel should use revenue management solutions within their business model.
In a new era of data responsibility, Hotel Revenue Managers need to ensure they have compliant and purposeful strategies for data capture and customer profiling
Website Performance: strategies to ensure that hotel websites are optimized to drive direct sales and maximise profits
Revenue managers can advise on appropriate strategies for a particular hotel, but it is important that the focus of the website is on improving the customer experience and reacting to evolving customer expectations.