Lockdown is a difficult time for all of us, but while the hospitality sector suffers unprecedented challenges, we decided to use this forced sabbatical productively, taking a fresh look at our brand and focusing on some much-needed self-love.

As we recover from the initial shock, what can revenue managers do now, other than sit tight and pray for coronavirus to be over? Here are the practical, short-term steps to take.

Revenue analysis is a key factor in any revenue management role, with the results giving a good indication of past, present and future performance.

Laying the foundations of revenue management is essential to any hotel, of any size and in any location, and will prove to be the difference between success and failure. 

Intense competition and persistent economic uncertainty mean that it’s imperative to continuously assess and optimise opportunities to improve your hotel’s operations and performance, minimise risks, reduce costs and grow revenue. This is where a revenue management audit can help.