Latest Articles

Website Performance: strategies to ensure that hotel websites are optimized to drive direct sales and maximise profits
Revenue managers can advise on appropriate strategies for a particular hotel, but it is important that the focus of the website is on improving the customer experience and reacting to evolving customer expectations.

Is your hotel website mobile friendly?
The number of people using their smart phone or tablet to book hotels is on the rise, a trend set to continue.

Social Media and Hotel Revenue Management: time to reflect
Is it time to re-evaluate what we think we know about social media?

Driving direct sales through revenue management: how to compete with the OTAs
Despite the on-going challenge of rising commission costs, there are a number of Revenue Management strategies that can help generate direct bookings and side-step the dominant OTAs.

How important is hotel reputation as part of Revenue Management?
Revenue Management roles within hotels should be responsible for any aspect of the business which can make and lose money.