Latest Articles

Should flash sales be part of your hotel revenue management strategy? The pros and cons

Consumers love them, hoteliers are generally wary of them and the promotional websites that push them out are completely and utterly devoted to them.

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Advanced Customer Profiling and the Future of Personalisation

How can hotels look beyond the basic demographic approach of segmenting customers into different groups, to use more sophisticated strategies to target customers as a unique individual and not a mere constituent of a larger cohort.

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