Website Performance: strategies to ensure that hotel websites are optimized to drive direct sales and maximise profits
Revenue managers can advise on appropriate strategies for a particular hotel, but it is important that the focus of the website is on improving the customer experience and reacting to evolving customer expectations.
Is it time to re-evaluate what we think we know about social media?
Despite the on-going challenge of rising commission costs, there are a number of Revenue Management strategies that can help generate direct bookings and side-step the dominant OTAs.
Revenue Management roles within hotels should be responsible for any aspect of the business which can make and lose money.