In a world that changes as quickly as that of hotel revenue management, all revenue managers worth their salt know the true value of ongoing, up-to-date and relevant training.
Competing may feel daunting, but there are various tactics that can help you side-step the OTAs and generate direct bookings.
While Online Travel Agencies (OTA), like Booking.com and Expedia, can be extremely effective distribution platforms metasearch engines, including Google Hotel Ads, TripAdvisor and Trivago, have become huge players in the hospitality industry.
It’s been proven that over recent years that more and more travellers make their booking decisions based largely on a hotel’s online reputation by checking reviews and hotel websites. Unsurprisingly, positive reviews will influence potential customers considering booking your hotel while negative reviews certainly can tarnish your reputation.
What do recent developments in artificial intelligence mean for those involved in hotel revenue management? Will machine learning and automation replace the need for human intervention?
Your property management system (PMS) is the front desk and central hub of your hotel’s operations enabling you to deliver a seamless guest experience. It processes everything from guest reservations and guest information to check-in and check-out times, room rates, and billing.
Small changes to your revenue strategy can help you to attract different customers. Here are some hints and tips to re-position your hotel as family friendly.
In our ever evolving world of hotel revenue management, we are often asked this question. So what do Revenue Managers actually do?
In the ever-changing world of the hospitality industry, how can you keep ahead of the curve? Make sure your hotel revenue management training is ready with Octopus Revenue.
Baffled by all the jargon that revenue managers seem so fluent in? Here's our easy-to-understand A-Z glossary of revenue management terms to explain everything from ADR to Yield.