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Are you keeping up with the competition?

The hospitality industry is fast-paced so your hotel revenue management strategy must be informed, dynamic and responsive.  Keeping tabs on your competitors is an essential element of this. Continue reading...

Your hotel reputation matters

It’s been proven that over recent years that more and more travellers make their booking decisions based largely on a hotel’s online reputation by checking reviews and hotel websites. Unsurprisingly, positive reviews will influence potential customers considering booking your hotel while negative reviews certainly can tarnish your reputation. Continue reading...

It’s not what you know, but who you know…

Networking, like ot or loathe it, remians a great way to build and establish trusted relationships.  Here's our top 3 reasons to join in Continue reading...

Fast-track your revenue management talent

The hospitality industry has evolved at a remarkable pace, proving to be thriving and very competitive – and is set to continue. It’s an exciting time to be a part of such a fast-moving industry and you’ll benefit from understanding and taking advantage of the new trends that are shaping it. Continue reading...

How to compete with online travel agents

Competing may feel daunting, but there are various tactics that can help you side-step the OTAs and generate direct bookings. Continue reading...

Revenue Management and the Digital Revolution

In a fast-changing world, revenue managers must constantly reappraise their skills in order to adapt to evolving commercial environments. Continue reading...

Hey Siri, how will the rise of the digital assistant impact how customers search for a hotel.

How will browsing without a screen influence the way customers search for and book hotels, and what does this mean for hotel revenue management. Continue reading...

OTAs under investigation: What does this mean for hotel revenue managers?

With the recent investigation launched by the Competition and Markets Authority into the misleading selling practices of OTAs - are the tables about to turn? Continue reading...

Advanced Customer Profiling and the Future of Personalisation.

How can hotels look beyond the basic demographic approach of segmenting customers into different groups, to use more sophisticated strategies to target customers as a unique individual and not a mere constituent of a larger cohort.   Continue reading...

Top 5 reasons your hotel needs Revenue Management

Running a hospitality business is tough, making sure your hotel is running smoothly whilst the table cloths remain white can be a major challenge if you haven’t got the time or skills to look at revenue analysis properly. Below you will find the top 5 reasons any hotel should use revenue management solutions within their business model. Continue reading...

Data responsibility and customer profiling

In a new era of data responsibility, Hotel Revenue Managers need to ensure they have compliant and purposeful strategies for data capture and customer profiling Continue reading...

Get funding for business improvement initiatives and special hotel projects

Octopus Revenue can help you to access up to 40% for business improvement projects. Continue reading...

Website Performance: strategies to ensure that hotel websites are optimized to drive direct sales and maximise profits.

Revenue managers can advise on appropriate strategies for a particular hotel, but it is important that the focus of the website is on improving the customer experience and reacting to evolving customer expectations.   Continue reading...

Social Media and Hotel Revenue Management: time to reflect.

Is it time to re-evaluate what we think we know about social media? Continue reading...

Driving direct sales through revenue management: how to compete with the OTAs

Despite the on-going challenge of rising commission costs, there are a number of Revenue Management strategies that can help generate direct bookings and side-step the dominant OTAs. Continue reading...

Will Revenue Management Technology Replace People?

What do recent developments in artificial intelligence mean for those involved in hotel revenue management? Will machine learning and automation replace the need for human intervention? Continue reading...

Revenue Management versus Profit Management

Revenue Managers today are taking a much broader view on the business and not just solely on accommodation revenue. Continue reading...

Revenue Management for Restaurants

Quite often, a hotel restaurant can contribute anything up to 30% of the overall revenue for a hotel, especially if there is more than one outlet.  Whilst we know, understand and apply revenue management practices to influence accommodation revenue, how can we translate those practices in order to positively improve our revenue contribution from our restaurants?  An area that perhaps may be overlooked. Continue reading...

What do Hotel Revenue Managers do?

In our ever evolving world of hotel revenue management, we are often asked this question.  So what do Revenue Managers actually do? Continue reading...

The trends shaping hotel revenue management training

In the ever-changing world of the hospitality industry, how can you keep ahead of the curve? Make sure your hotel revenue management training is ready with Octopus Revenue. Continue reading...